Our Philosophy
This is what we believe:
There is no such thing as a child who is “bad at communicating.”
There are only children who have not yet been shown how.
Every child communicates differently.:
Some students are quiet.
Some are expressive.
Some think carefully before they speak.
Some think out loud.
Some don’t.
They can all be great communicators.
The strongest communicators are the ones who understand their own voice — who know how to think under pressure, speak with purpose, and connect with sincerity.
Our mission is simple:
To help each student recognise their natural voice, strengthen it with structure and skill, and use it to unlock their own success.
How We Teach
Learning to speak with confidence should never feel stiff or pressured.
At Prio Academy, our sessions are dynamic, practical, and often a lot of fun.
We combine tools from executive communication, psychology, and storytelling — but deliver them in a way students enjoy. Sessions mix challenge and encouragement. Students discover how to speak, and also who they are when they speak.
Our Edge
Executive Level Expertise
Our team has directly coached key personnel at the world’s top companies (think Google), various government departments and major universities in Hong Kong. We have prepared professionals for international media interviews and global conferences — high-stakes moments where clarity and composure shape reputations.
Every technique, story, and strategy we use has been tested at the highest level — now redesigned to help students perform brilliantly in classrooms, interviews, and the world beyond.
Our programs are designed around how students think, learn, and develop. Every lesson meets each student where they are — curious, nervous, ambitious, or all three — and helps them grow from there.
Behind each program is a team of youth‑counselling specialists, communication coaches, and university instructors with decades of experience guiding students with patience, insight, and respect for individual temperament.
Youth-Centered Methodology
Multilingual & Cultural Fluency
Our coaches are native speakers of English and Cantonese, and fluent in Mandarin. We are deeply familiar with both Asian and Western communication styles.
We understand what global universities and employers value, and use those insights to help students adapt their voice confidently to any setting, from local scholarship interviews to international forums.
Founder & Lead Mentor
Elaine Lo
Communication Instructor at Hong Kong University of Science and Technology
Former Corporate Communications Manager at Google, Uber
Former Regional Communications Lead at FedEx Express
Former Content Writing Trainer at Cathay Pacific
Guest Trainer at HKU, CUHK, HKUST, CityU, HKSYU, HSU, TWC
CEO at Zing Studios; lead writer for special projects at Hong Kong Science & Technology Park, PolyU, Sino Properties & Department of Health
Master of Social Science in Counselling, HKU exp 2026
Master of Social Science in Corporate Communications, CUHK 2007
Bachelor of Arts in English Literature, Emory University, USA
After two decades of doing the above and securing C-Suite promotions and top university admissions for her clients, Elaine noticed a pattern: even at the highest levels, success always went first to those who could communicate clearly. It sparked a question:
What if young people learned these skills much earlier?
From there, Prio Academy was born: a place where any child could learn the communication tools fit for executives, and discover the confidence to lead in their own way.
Beyond her coaching work, Elaine is also a youth counsellor in training, deepening her understanding of how young people think, learn, and grow. She is also a mother of two, a volunteer communication mentor at ESF Schools and a well‑loved mentor in her community — known for her warmth, empathy, and wise support she offers to students of all ages.